Winks Baby Logo Design
A winking, smiling W for a baby-care brand built around gentle care and happy smiles.
The brief
Winks Baby is a baby-care brand of lotions, shampoos, oils, creams and soaps. It wanted a logo parents would trust and children would smile at: playful without looking like a toy, and premium enough to sit on a nursery shelf.
Approach
The W became a baby's face: one open eye, one wink and a wide smile underneath, with a small star for the spark of childhood. Rounded, friendly letterforms carry the name, in Winks Purple and Baby Coral. We built stacked, horizontal and icon versions, a black and a white edition for single-colour printing, and a repeat pattern from the brand's shapes (clouds, suns, smiles and winks). The system was then shown on bottles, jars, towels and gift boxes.
• Outcome
A logo family, a signature pattern and eight product mockups that show the brand on real packaging.
- logo layouts: stacked, horizontal, icon
- 3
- seamless brand pattern
- 1
- packaging mockups
- 8
