Sunrise Hospitals Heart Health Campaign
A pilot set of heart-health posts for a cardiologist at Sunrise Hospitals, in English and Telugu.
The brief
Sunrise Hospitals, Karimnagar, wanted a pilot social media series for its interventional cardiologist: posts that raise awareness of blood pressure, cholesterol, stents and angioplasty, and make it easy for patients to call the doctor.
Approach
Each post leads with one striking 3D visual (a heart under a pressure cuff, a heart listening through headphones, a stent opening an artery, a spiral staircase of daily steps) and one short line of copy. Three posts were written in English and three in Telugu for local patients. A consistent doctor card at the foot of every post carries the name, qualifications, phone number and address, so the series reads as one campaign.
• Outcome
A six-post pilot in two languages, with one visual system that the hospital can continue post after post.
- campaign posts
- 6
- languages: English and Telugu
- 2
- feed-ready format
- 4:5
