Winks Baby Brand Guidelines Book
"Gentle Care. Happy Smiles." A 24-page guide to everything that makes Winks Baby look and sound like itself.
The brief
With the Winks Baby logo in place, the brand needed a single reference its team, printers and packaging vendors could follow, so every bottle, post and leaflet would look like the same family.
Approach
The book moves through six chapters: brand identity (promise, personality, mission, vision, core values and positioning), the logo system (anatomy, variations, clear space, minimum sizes and misuse), colour (primary and secondary palettes with HEX, RGB and CMYK), typography (Fredoka and Nunito Sans with weights and uses), graphic language (brand elements and the signature pattern) and voice and messaging (who the brand is and isn't, taglines and packaging colour coding). Each chapter opens on its own colour, so the book is easy to navigate.
• Outcome
A complete 24-page brand book that gives anyone producing Winks Baby material the rules to get it right first time.
- pages
- 24
- chapters
- 6
- brand colours with print and screen values
- 8
