2021
Design Thinking Course Title Animation
Talentio Solutions Pvt Ltd
My Role:
Logo Animator, Motion Designer
Project Type:
Motion Design, Logo Animation
Tools Used:
Adobe After Effects, Adobe Audition
Client Testiominal:
The Design Thinking course title animation is a brilliant introduction to the course. It perfectly captures the essence of Design Thinking, creativity, innovation, and problem-solving. The animation adds an engaging, professional touch to our promotional materials, and we’ve received positive feedback from both prospective students and our marketing team. It’s been a fantastic addition to our course presentations and a key factor in grabbing attention online.
- Team Talentio
Like what you see?
Overview:
Talentio Solutions India Private Limited sought a dynamic title animation for their Design Thinking course to be used in online platforms, promotional videos, and course introductions. The goal was to create a visually appealing and modern animation that would serve as an engaging opener to the course, capturing the attention of potential students and conveying the innovative nature of Design Thinking. The animation needed to be sleek, professional, and reflective of the creativity and problem-solving aspects of Design Thinking.
The Challenge:
The main challenge was to create an animated sequence that would set the right tone for the course while highlighting the core principles of Design Thinking innovation, collaboration, and problem-solving. The animation needed to stand out but also seamlessly align with Talentio’s established branding. The timing of the animation had to be precise, as it would serve as an introductory element in various promotional videos, requiring smooth transitions and clear visual messaging in a short time frame.
The Process:
I began by conceptualizing the core elements that represented Design Thinking, such as lightbulbs, gears, brainstorming icons, and abstract symbols of innovation and process. The animation was structured to start with the brand’s logo, followed by the appearance of the course title, “Design Thinking,” using clean typography that mirrored Talentio’s brand identity. To represent the iterative nature of Design Thinking, I incorporated fluid motion graphics that symbolized the creative process such as puzzle pieces coming together, gears turning, and lightbulbs lighting up.
I chose smooth transitions and kinetic typography to ensure that the animation felt dynamic but not overwhelming. The color palette was kept in line with Talentio’s branding, utilizing their primary colors to ensure consistency. The animation was synchronized with a modern, upbeat soundtrack that enhanced the energy of the sequence while ensuring the visuals took center stage.
The Solution:
I began by conceptualizing the core elements that represented Design Thinking, such as lightbulbs, gears, brainstorming icons, and abstract symbols of innovation and process. The animation was structured to start with the brand’s logo, followed by the appearance of the course title, “Design Thinking,” using clean typography that mirrored Talentio’s brand identity. To represent the iterative nature of Design Thinking, I incorporated fluid motion graphics that symbolized the creative process such as puzzle pieces coming together, gears turning, and lightbulbs lighting up.
I chose smooth transitions and kinetic typography to ensure that the animation felt dynamic but not overwhelming. The color palette was kept in line with Talentio’s branding, utilizing their primary colors to ensure consistency. The animation was synchronized with a modern, upbeat soundtrack that enhanced the energy of the sequence while ensuring the visuals took center stage.