2025
Brotomedia Playful Logo Animation
Brotomedia
My Role:
Motion Designer, Animation Director
Project Type:
Motion Design, Logo Animation, Logo Intro
Tools Used:
Adobe After Effects, Adobe Premiere Pro, Adobe Audition, Adobe Media Encoder
Client Testiominal:
This animation? Pure chaos. And we mean that in the best way possible. It feels like Brotomedia cracked open and burst onto the screen. The energy, the transitions, the music, the story… everything screams us. It’s not just an intro, it’s our identity in motion. We’ve never been prouder to hit play on our content.
- Team Brotomedia
Like what you see?
Overview:
Brotomedia, a next-gen content powerhouse built on humor, chaos, and community, wanted to bring their logo to life through a dynamic and unforgettable animation. The aim was to create an intro that didn’t just animate the logo but amplified their bold attitude. Something playful, colorful, and totally “bro.” The animation needed to be hype-worthy, unpredictable, and aligned with the crazy energy their brand embodies.
The Challenge:
The core challenge was designing an animation sequence that captured Brotomedia’s rebellious spirit without falling into cliché. It needed to be loud yet intelligent, chaotic yet structured and most importantly, it had to leave a lasting impression in under 10 seconds. The animation had to tell a story, not just move elements.
The Process:
Starting with the brand’s voice and audience, I mapped out a motion storyboard that would visually and emotionally engage viewers from the first frame. The video opens with the tagline “Built for bros, Built by bros,” instantly setting the tone. A smooth camera transition dives into a mysterious, colorful dimensional space, a metaphor for Brotomedia’s unpredictable content world.
Every frame was timed precisely to a thriller-style, hype-driven soundtrack, enhancing the rush and tension. Bold, playful colors and kinetic transitions were used to maintain high energy and engagement throughout.
The Solution:
Starting with the brand’s voice and audience, I mapped out a motion storyboard that would visually and emotionally engage viewers from the first frame. The video opens with the tagline “Built for bros, Built by bros,” instantly setting the tone. A smooth camera transition dives into a mysterious, colorful dimensional space, a metaphor for Brotomedia’s unpredictable content world.
Every frame was timed precisely to a thriller-style, hype-driven soundtrack, enhancing the rush and tension. Bold, playful colors and kinetic transitions were used to maintain high energy and engagement throughout.